The Cultural Tourism Roadmap
5 Mistakes DMOs Make That Lead To Broken Community Trust, Missing The Fastest-Growing Traveler Segment, And A Land Acknowledgment That Signals Nothing (Even When You Mean Well)
A roadmap for Destination Marketing Organizations that want to share cultural tourism opportunities without extracting Indigenous stories for content, compromising community trust, or watching inspired audiences scroll past and never book.
Written by Lexi Qass'uq Trainer who…
✓ is Cup'ik/Yup'ik from Chevak, Alaska
✓ has trained DMO teams across the country on how to market Indigenous experiences without extracting from the communities they're trying to honor
✓ has led cultural tourism strategy and commercial photography initiatives for dozens of clients.
and is now sharing her blueprint to
✓ Avoid the 5 mistakes DMOs make that quietly destroy community trust
✓ Build the authentic cultural relationships that make your marketing campaigns truly deliverable
✓ Turn responsible cultural education into your most powerful traveler acquisition strategy
Is this for me?
You've written a land acknowledgment and wondered if it was actually doing anythingYou've used Indigenous imagery or place names in your marketing but aren't sure it was appropriate You want to attract conscious travelers but aren't sure how to position cultural experiences responsiblyYou've tried to direct visitors to authentic cultural experiences and realized you don't actually have solid relationships with Indigenous operatorsYou know cultural tourism is growing and your DMO wants to understand how to responsibly build the strategy to market itYou work in destination marketing, hospitality, or travel and you want to get this right — before you get it wrong publicly…then you should take a look at the Cultural Tourism Roadmap