Fractional CMO for Tourism & Outdoor Companies
We help companies in the tourism and outdoor industry create marketing and strategy campaigns that are culturally respectful, differentiating their brand in a crowed travel space, to grow revenue and deliver increased value in customer experience in as little as three months.
Effective marketing leadership that generates impactful outcomes.
I'm here to partner with your tourism or outdoor company! Let’s work together to design profitable campaigns that are culturally respectful while ultimately increasing revenue.
What is a Fractional CMO?
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They also put in the systems and processes to make your marketing department a reliable asset to your company.
That's what I do for tourism companies and I have the extra perk of creating culturally respectful and accessible campaigns. I would love to hear what your goals are and help you reach them with culturally appropriate marketing that gets results.
Let’s work together!
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Half Day Consult
With a couple of weeks of prep via email and a 4-hour session together, I’ll put together the customer journey and essential next steps for your marketing department.
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Fractional Chief Marketing Officer
You’ll get a comprehensive marketing strategy with prioritized campaigns! I’ll work with your team to execute the strategy I lay out.
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Ongoing Advisor
With check-ins every other week, I will help your team stay on track and campaigns will continually improve.
“Why I care about making your brand stand out in the tourism and outdoor space.”
I know it can be confusing as you navigate big goals for your company as the world market is quickly trending towards wanting educated cultural tourism, diverse representation, and demanding brands do appropriate marketing in these areas. Don’t get bogged down by marketing that is culturally disrespectful, results in you getting ‘cancelled,’ or leads to negative publicity due to lack of awareness.
I bring to the table extensive experience in crafting campaigns, educated cultural tourism strategies, and even designing initiatives for those with functional and accessibility needs. I thrive on solving marketing challenges and leading teams to leverage their strengths.
Schedule a quick 15-minute call to see if a Fractional CMO is the solution to your company needs!
Recent Projects
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Let’s Get Started
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1
CHAT
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
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2
STRATEGY
Then, we’ll get on a longer call to deep dive into your needs. Then, I’ll share the steps I recommend with a proposal.
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3
MARKETING TRANSFORMATION
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.