ABOUT

A bush plane can be seen flying in the background. The image is shot through a large hole in a glacial piece.

Many tourism companies are struggling with ensuring that their marketing campaigns are culturally respectful.

But you don’t have to!

The Fractional CMO for Tourism

An Alaska Native woman showcases her sea otter hat in her left hand, and her traditional sewing bag in her right hand while wearing a black dress and a sea otter headband in front of a river.

Waqaa! My name is Lexi Qass’uq Trainer (Cup’ik/Yup’ik) and I'm proud to say, at this time of writing, that I am the only Fractional Chief Marketing Officer (fCMO) in the tourism sector with extensive experience in orchestrating culturally respectful marketing campaigns.

There's so much to love about tourism, but what really brings me joy is the growing demand for educated cultural tourism. With the right marketing, your company can become a leader in the field, regardless of your size.

The reality is, many tourism companies are only just beginning to tackle the topic of educated cultural tourism.

But with me as your fCMO, you could be an industry leader in the tourism industry that ALSO offers culturally respectful experiences.

Get ahead of your competitors and let’s pursue your next marketing adventure together!

Two Alaska Native women stand in front of a mountain and river. They are wearing traditional regalia and dancing.

I’m here to help you

create marketing campaigns that are culturally respectful and differentiate YOUR brand in a crowed travel space, to grow revenue and deliver increased value in customer experience in as little as three months.

What is like to work together?

Reliability

I am responsible for your marketing outcomes. Each quarter you'll see reports on what's happening and the plan for the next quarter.

Positive Culture

I create a positive and collaborative cultures in your marketing team, and delegate tasks to keep each person in their genius zone as much as possible.

Cultural Insights & Expertise

I bring a unique perspective to your marketing strategies. I can help your brand navigate the nuances of culturally respectful tourism, adding value to your clientele experience.

Get The Marketing Expertise You Need to Grow Your Business

Delegate your marketing outcomes to a tourism expert to take your time back and see a greater return on your marketing budget.