THE Fractional CMO for the Tourism Industry
fCMO Engaged Package
Approximately 10 hours per week inside your company to accomplish the following:
Translate the CEO & the Board's vision into marketing campaigns and objectives
Define the key talent the business needs to reach its goals
Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
Report weekly to the CEO and Board on all KPIs mutually defined as important
Continually innovate ways to reach marketing and sales goals despite roadblocks
This service is a good fit for you if:
Your business's revenue is at least $1 million annually
You don't need a full time hire, but you do need someone to create the strategy and ensure its execution.
Half-Day Consultative Strategy Session
In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals.
4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company's needs.
7-day Preparatory Period via email correspondence
Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for the next 1-6 months
This service is a good fit for you if:
Your business's revenue is at least $1 million annually
You have a strong marketing team in place but you need a fresh and accurate strategy
You'd like to see how the Functional Marketing® Framework works before hiring a Fractional CMO
After a half-day consult or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track:
Sprint planning calls led twice-monthly
Unlimited email correspondence
Grow long-term with the least financial risk
Access to our marketing campaign standard operating procedures (SOPs)
6-month minimum commitment
This service is a good fit for you if:
You are going from a startup to an established company
You have a strong marketing team in place and you've worked with a Fractional CMO to create a strategy
You need a marketing leader to keep the team on track and adjust priorities as campaigns launch